Customer relationship management in marketing
Customer relationship management (crm) and marketing crm leverages and amplifies customer base of an organization through efficacious and efficient marketing in fact crm has brought up new dimensions in the field of marketing by significantly improving marketing functioning and execution. Customer relationship marketing (crm) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities crm allows businesses to develop long-term relationships with established and new customers while helping streamline corporate performance. Customer relationship management (crm) is an approach to managing a company's interaction with current and potential customers it uses data analysis about customers' history with a company and to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
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Customer relationship management - free download as word doc (doc indicators to give the users information on where to focus their marketing and customer service.